Lois Goh Communications © 2013-2018

In May 2018, the social team from NASA's Jet Propulsion Lab selected a few social media journalists to cover the historic InSight Mission to Mars. Excited, but also deeply intimidated to be one of the chosen journalists, I was incredibly grateful as the Bank Comms team rallied behind me on all their platforms. Below are some assets I created for the pre-launch and on-site coverage. 

TWITTER CAMPAIGN

@Worldbank @WBG_Cities

2.86 million followers, 43.4k followers respectively

INSTAGRAM STORIES TAKEOVER

IG: @Worldbank

302k followers (as of Sept 2018)

Over a span of 24 hours, the InSight stories made 56,684 impressions and reached 49,153.

FACEBOOK FRENZY

Personal account: @loislamode

2.3k followers

Over 2 days, videos amassed more than 3.3k views.