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loisgoh
solving problems one word at at a time
In May 2018, the social team from NASA's Jet Propulsion Lab selected a few social media journalists to cover the historic InSight Mission to Mars. Excited, but also deeply intimidated to be one of the chosen journalists, I was incredibly grateful as the Bank Comms team rallied behind me on all their platforms. Below are some assets I created for the pre-launch and on-site coverage.
TWITTER CAMPAIGN
@Worldbank @WBG_Cities
2.86 million followers, 43.4k followers respectively
INSTAGRAM STORIES TAKEOVER
IG: @Worldbank
302k followers (as of Sept 2018)
Over a span of 24 hours, the InSight stories made 56,684 impressions and reached 49,153.
FACEBOOK FRENZY
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