Lois Goh Communications © 2013-2018

This is how bread helped

me accidentally go viral.

Challenge

Working at the Smithsonian Institution's National Museum of American History as an editorial assistant in the Fall of 2014, I was tasked with blogging about our celluloid plastic collection. Making celluloid plastic compelling to the masses proved to be a little tricky but I worked collaboratively with the museum education specialist and materials historian to come up with a compelling blog post. 

 

Strategy

Considering the last sequential date in 90 years was December 13, 2014 (12/13/14), we decided that it would be the perfect angle for this blog post. Focusing on the celluloid plastic calendars, we decided to hone in on this memorable date to promote these calendars. I started the blog post with an anecdote on how I had accidentally consumed moldy bread because of the differences in how we write dates...before discussing the celluloid collection along with sequential dates.  

 

Results

With close to 125,000 reached on social media, the post reached the Smithsonian’s Top 10 most read posts of the year within 2 days. It was also shared on Facebook by PBS. 
 

Read blog HERE